Course Description
An applied textile marketing course that integrates textile product development, brand management, and global marketing. This course provides an overview of the global textile and apparel industries, their distribution channels and markets---with positioning the US textile, apparel, and retail industries in the global competitive environment. The course includes diverse textile end uses, including apparel, nonwovens, home textiles, transportation textiles and medical textiles. Development and implementation strategies of launching textile products in the global marketplace are analyzed.
SPRG 2024
Instructors
Classes Start:
January 8, 2024
Classes End:
April 23, 2024
Location:
02209 Textiles Complex
Class Days:
M W
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person
Restrictions:
Prerequisite: FTM 382 Requisite: FTM: Brand Concentration Only
