Course Description
Examines the utilization of textile brand marketing communication and promotion tools to build, maintain or expand a brand's value in the textile complex marketplace. Includes examination of principles and theories for Integrated Brand Marketing (IBMC) and how these strategies and tactics are used within the textile complex advance brand positioning. Knowledge of IBMC will be demonstrated via case studies, examination and textile industry-related application projects. FTM Majors Only
SPRG 2024
Instructors
Classes Start:
January 8, 2024
Classes End:
April 23, 2024
Location:
02203 Textiles Complex
Class Days:
M W
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person
Restrictions:
Prerequisite: FTM 382 Requisite: FTM: Brand Concentration Only
