Course Description
Provides an in-depth understanding of marketing planning and implementation involved in product and brand management. The course places emphasis on developing specific marketing strategies to support the creation and launch of new products and to successfully manage existing products and brands.
Spring 2024
Instructors
Meeting Patterns
Classes Start:
January 8, 2024
Classes End:
April 23, 2024
Location:
01120 Nelson Hall
Class Days:
M W
Class Start Time:
10:15am
Class End Time:
11:30am
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 Restriction: Poole College Majors
