BUS 462
Marketing Research
Section: 601

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Spring 2024

Instructors

Meeting Patterns

Classes Start:
January 8, 2024
Classes End:
April 23, 2024
Distance Education:
Yes
Class Days:
[TBA]

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors

Tools

Panopto