Course Description
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Restricted to majors within the College of Management.
DE Program
Flexible Access
Spring 2024
Instructors
Meeting Patterns
Classes Start:
January 8, 2024
Classes End:
April 23, 2024
Location:
02406 Nelson Hall
Class Days:
M W
Class Start Time:
4:30pm
Class End Time:
5:45pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 Restriction: Poole College Majors
