Course Description
This course focuses on consumer decision process for textile products, including the study of environmental, individual, psychological and marketing influences on behavior of consumers in the textile consumption process. Further examination will include influences on the process, including fashion theories, the mass media, demographics and psychographics, and societal trends. Current development and research in the textile consumer decision process are reviewed.
DE Program
BS Textiles Off-Campus Programs
Summer I 5W 2022
Instructors
Meeting Patterns
Classes Start:
May 18, 2022
Classes End:
June 22, 2022
Room Number:
[TBA]
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: FTM 217, FTM 282
