Course Description
This course focuses on consumer decision process for textile products, including the study of environmental, individual, psychological and marketing influences on behavior of consumers in the textile consumption process. Further examination will include influences on the process, including fashion theories, the mass media, demographics and psychographics, and societal trends. Current development and research in the textile consumer decision process are reviewed.
DE Program
BS Textiles Off-Campus Programs
SUM1 5W 2022
Instructors
Classes Start:
May 18, 2022
Classes End:
June 22, 2022
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisite: FTM 217, FTM 282
