FTM 385 Fashion and the Consumer Section: 601

Course Description

This course focuses on consumer decision process for textile products, including the study of environmental, individual, psychological and marketing influences on behavior of consumers in the textile consumption process. Further examination will include influences on the process, including fashion theories, the mass media, demographics and psychographics, and societal trends. Current development and research in the textile consumer decision process are reviewed.

DE Program

BS Textiles Off-Campus Programs