This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan. This course is restricted to PRTM master's degree students and others with the content of the instructor. This course will be offered online in an accelerated seven-week format.
Sport and Entertainment Venue Management Grad Cert
SPRG 8W1 2022
January 10, 2022
March 1, 2022
Class Start Time:
Class End Time:
Restricted to MPRTM students only (15PRTMS or 15PRTMR or 15PRTSMR).