Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
DE Fee
MBA Online
DE Program
MBA at RTP
SPRG 2022
Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Location:
TBA
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person - Remote
Restrictions:
R: MBP, MBZ, or MRZ