PRT 476
Sport Marketing
Section: 001

Course Description

Fundamental marketing principles and concepts related to the sport industry. Overview of marketing mix, marketing strategies and the bases of segmentation, sponsorship, licensing, fundraising and merchandising. Special emphasis on the marketing of sport and its strong relationship to research. Credit will not be given for both PRT 476 and PRT 407.

FALL 2021

Instructors

Classes Start:
August 16, 2021
Classes End:
November 29, 2021
Location:
03018 Biltmore Hall
Class Days:
TH
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person
Restrictions:
Requisite: Sport Management Majors with Total of 84 Hours Passed or Better

Tools