Course Description
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).
DE Program
BS Textiles Off-Campus Programs
Summer I 5W 2021
Instructors
Meeting Patterns
Classes Start:
May 19, 2021
Classes End:
June 23, 2021
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisites: FTM 382 and (ST 311, ST 361, or ST 370)
