Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Summer I 10W 2021
Instructors
Meeting Patterns
Classes Start:
May 19, 2021
Classes End:
July 30, 2021
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
2.00
Restrictions:
Master of Business Administration Majors Only
