Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
DE Fee
MBA Online
DE Program
MBA Online
FALL 2019
Instructors
Classes Start:
August 21, 2019
Classes End:
December 6, 2019
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
R: MBP, MBZ, or MRZ
