Course Description
Fundamental marketing principles and concepts related to the sport industry. Overview of marketing mix, marketing strategies and the bases of segmentation, sponsorship, licensing, fundraising and merchandising. Special emphasis on the marketing of sport and its strong relationship to research. Credit will not be given for both PRT 476 and PRT 407.
Fall 2026
Instructors
Meeting Patterns
Classes Start:
August 17, 2026
Classes End:
December 1, 2026
Distance Education:
Yes
Class Days:
[TBA]
Course Information
Class Type:
Lecture
Credits:
3.00
Restrictions:
Requisite: Sport Management Majors with Total of 84 Hours Passed or Better
