Course Description
Examination of decisions affecting the marketing of goods and services in consumer, commercial, and international markets. Emphasis is on the role of marketing in a managerial context. Areas studied include: activities of marketing research, identification of marketing opportunities, and development of marketing mix strategies including decisions concerning pricing, distribution, promotion, and product development.
DE Program
Study Abroad
Regional Location
Argentina
Summer I 5W 2026
Instructors
Meeting Patterns
Classes Start:
May 8, 2026
Classes End:
May 29, 2026
Distance Education:
Yes
Class Days:
[TBA]
Course Information
Class Type:
Lecture
Credits:
3.00
Restrictions:
Restricted to: Study Abroad Students Only
