BUS 351

Introduction to Business Analytics

Section: 601

Course Description

This course is an exploration of business analytics, designed to follow BUS/ST 350. It emphasizes practical application of statistical methods and the use of software tools to inform and drive strategic business decisions. Students will delve into a comprehensive curriculum that includes data management, visualization techniques, regression analysis, forecasting, supervised learning, and clustering analysis, with a special focus on machine learning and artificial intelligence applications in the business context. Through hands-on projects and case studies, participants will learn to leverage analytics for impactful outcomes, preparing them for complex challenges in a dynamic business environment.