Course Description
Examination of decisions affecting the marketing of goods and services in consumer, commercial, and international markets. Emphasis is on the role of marketing in a managerial context. Areas studied include: activities of marketing research, identification of marketing opportunities, and development of marketing mix strategies including decisions concerning pricing, distribution, promotion, and product development.
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
December 2, 2025
Distance Education:
Yes
Class Days:
[TBA]
Course Information
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: MIE 201, Sophomore standing
