Course Description
Examination of decisions affecting the marketing of goods and services in consumer, commercial, and international markets. Emphasis is on the role of marketing in a managerial context. Areas studied include: activities of marketing research, identification of marketing opportunities, and development of marketing mix strategies including decisions concerning pricing, distribution, promotion, and product development.
DE Program
Flexible Access
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
December 2, 2025
Distance Education:
Yes
Class Days:
[TBA]
Course Information
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: MIE 201, Sophomore standing
