FTM 282
Marketing Fundamentals in Textiles and Apparel
Section: 001

Course Description

An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.

SPRG 2023

Instructors

Classes Start:
January 9, 2023
Classes End:
April 24, 2023
Location:
02211 Textiles Complex
Class Days:
TH
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person
Restrictions:
Prerequisite: FTM 217 Textiles Students Only

Tools