Course Description
Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.
DE Program
Study Abroad
SUM1 5W 2022
Instructors
Classes Start:
May 10, 2022
Classes End:
June 2, 2022
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Study Abroad
Restrictions:
Prerequisite: MIE 201, Sophomore standing Restricted to: Study Abroad Students Only
