Course Description
Strategic, successful management of the multitude of business relationships that contemporary managers face. Universal and idiosyncratic business relationship skills to allow technically-oriented managers such as engineers and scientists to interact with a variety of constituents. Integrated perspective of marketing communications as a process of successfully interacting with each constituency with the goal of fostering long-term satisfaction and loyalty, which ultimately translates to sustainable competitive advantage.
SPRG 2022
Instructors
Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Location:
DE Research Triangle Park 4
Class Days:
W
Class Start Time:
6:00pm
Class End Time:
8:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person - Remote
Restrictions:
Master of Business Administration Majors Only
