BUS 465
Traditional and Digital Brand Promotion
Section: 602

Course Description

This course focuses on advertising and integrated brand promotions, spanning both traditional and digital media. Emphasis is on the brand. Includes development of marketing communications strategy and campaign materials, from consumer insight generation to creative execution.

SPRG 2022

Instructors

Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Distance Education:
Yes
Class Days:
TH
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet Interactive
Restrictions:
Prerequisite: BUS 360 Restriction: Poole College Majors

Tools