BUS 462
Marketing Research
Section: 601

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

SPRG 2022

Instructors

Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors

Tools

Panopto