BUS 360
Marketing Methods
Section: 601

Course Description

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

DE Program

Flexible Access

SPRG 2022

Instructors

Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisite: MIE 201, Sophomore standing

Tools