Course Description
An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.
FALL 2021
Instructors
Classes Start:
August 16, 2021
Classes End:
November 29, 2021
Location:
02209 Textiles Complex
Class Days:
M W
Class Start Time:
10:15am
Class End Time:
11:30am
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person
Restrictions:
Textiles Students Only
