FTM 220 Principles of Retailing and Supply Chain Management in Textiles Section: 601
Introduction to theories and principles in fashion and textiles retailing and supply chain management including: the framework of textile retailing, textile retail strategies, textile supply chains and investigation of the strategic planning process. Emphasis placed on conducting an environmental scan, identifying and targeting the consumer, analyzing the trade area, site selection and textile product merchandise planning.
BS Textiles Off-Campus Programs
SUM1 5W 2021
Dr Helmut H. Hergeth