FTM 282
Introduction to Textile Brand Management and Marketing
Section: 002

Course Description

An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.

Spring 21

Online synchronous section, no room, yes time

FALL 2020

Instructors

Classes Start:
August 10, 2020
Classes End:
November 17, 2020
Location:
Online Delivery
Class Days:
M W
Class Start Time:
10:15am
Class End Time:
11:30am
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet Interactive
Restrictions:
Textiles Students Only

Tools