Course Description
An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.
Spring 21
Online synchronous section, no room, yes time
R&R Use Only - OL-SYNC 110 Courses
FALL 2020
Instructors
Classes Start:
August 10, 2020
Classes End:
November 17, 2020
Location:
Online Delivery
Class Days:
TH
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet Interactive
Restrictions:
Textiles Students Only
