Course Description
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).
DE Program
BS Textiles Off-Campus Programs
SUM1 5W 2020
Instructors
Classes Start:
May 13, 2020
Classes End:
June 16, 2020
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisites: FTM 382 and (ST 311, ST 361, or ST 370)
