PRT 507
Strategic Marketing Management in Parks, Recreation, Tourism and Sport Organizations
Section: 602

Course Description

This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan. This course is restricted to PRTM master's degree students and others with the content of the instructor. This course will be offered online in an accelerated seven-week format.

DE Program

Master of Parks, Recreation, and Sport Management

SPRG 8W2 2020

Instructors

Classes Start:
February 27, 2020
Classes End:
April 23, 2020
Distance Education:
Yes
Class Days:
M
Class Start Time:
7:30pm
Class End Time:
9:20pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Restricted to MPRTM students only (15PRTMS or 15PRTMR or 15PRTSMR or 15SEVMCTG).

Tools