Course Description
Marketing planning and product management. New product concept evaluation and selection. Managing products over the life cycle. Developing and implementing a brand strategy. Repositioning and revitalizing brands Brand extension. Managing globalbrands.
DE Fee
MBA Online
DE Program
MBA Online
SPRG 2020
Instructors
Classes Start:
January 6, 2020
Classes End:
April 23, 2020
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Master of Business Administration Majors Only
