Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
DE Fee
MBA Online
DE Program
MBA at RTP
Regional Location
Durham Co
SPRG 2020
Instructors
Classes Start:
January 6, 2020
Classes End:
April 23, 2020
Location:
DE Research Triangle Park 1
Class Days:
T
Class Start Time:
6:00pm
Class End Time:
8:45pm
Class Type:
Lecture
Credits:
3.00
Delivery Method:
In Person - Remote
Restrictions:
R: MBP, MBZ, or MRZ
