BUS 460
Consumer Behavior
Section: 602

Course Description

The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Restricted to majors within the College of Management.

DE Program

Flexible Access

SPRG 2020

Classes Start:
January 6, 2020
Classes End:
April 23, 2020
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisite: BUS 360 Restriction: Poole College Majors

Tools