Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
DE Fee
MBA Online
DE Program
MBA at RTP
Regional Location
Durham Co
FALL 2019
Instructors
Classes Start:
August 21, 2019
Classes End:
November 2, 2019
Location:
DE Research Triangle Park 1
Class Days:
T
Class Start Time:
6:00pm
Class End Time:
8:45pm
Class Type:
Lecture
Credits:
2.00
Delivery Method:
In Person - Remote
Restrictions:
R: MBP, MBZ, or MRZ
