ARE 312 Agribusiness Marketing Section: 601
Application of marketing and economic principles to decision making in contemporary agribusiness firms. Marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and production input industries. Professional selling skills and knowledge. Off-campus field experience and visiting lecturers from the agribusiness industry.
Agricultural Business Management
SUM2 5W 2019
Dr Frederick Parker