FTM 460 Textile Market Research Section: 601
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).
BS Textiles Off-Campus Programs
SUM1 5W 2019
Marguerite Murray Moore