BUS 360
Marketing Methods
Section: 601

Course Description

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

DE Program

Business Essentials Certificate

SUM1 5W 2019

Instructors

Classes Start:
May 15, 2019
Classes End:
June 18, 2019
Distance Education:
Yes
Class Type:
Lecture
Credits:
3.00
Delivery Method:
Internet
Restrictions:
Prerequisite: MIE 201, Sophomore standing

Tools