PRT 507 Strategic Marketing Management in Parks, Recreation, Tourism and Sport Organizations Section: 602
This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan. This course is restricted to PRTM master's degree students and others with the content of the instructor. This course will be offered online in an accelerated seven-week format.
Master of Parks, Recreation, and Sport Management
SPRG 8W2 2019
Dr Jonathan M Casper