Course Description
Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.
Summer I 5W 2026
Instructors
Meeting Patterns
Classes Start:
May 20, 2026
Classes End:
June 24, 2026
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: MIE 201, Sophomore standing