Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Summer I 10W 2026
Instructors
Meeting Patterns
Classes Start:
May 20, 2026
Classes End:
July 31, 2026
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
2.00
Restrictions:
Restriction: MMA & Pro MBA