Course Description
This course examines the theoretical principles and applications of marketing and promotion strategies for recreational sport and key marketing concepts and strategies using case studies. There is significant discussion on marketing activation, leveraging strategies of sport/event sponsor brands/ companies, and developing a marketing plan. This course is restricted to PRTM master's degree students and others with the content of the instructor. This course will be offered online in an accelerated eight-week format.
DE Program
Sport and Entertainment Venue Management Grad Cert
Spring 8W1 2026
Instructors
Meeting Patterns
Classes Start:
January 12, 2026
Classes End:
March 4, 2026
Distance Education:
Yes
Class Days:
T
Class Start Time:
7:30pm
Class End Time:
9:20pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
R: Park, Rec, Tour, & Sport Mg-MR
