Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
Spring 2026
Instructors
Meeting Patterns
Classes Start:
January 12, 2026
Classes End:
April 28, 2026
Location:
01130 Nelson Hall
Class Days:
H
Class Start Time:
10:15am
Class End Time:
1:00pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
R: 20MBAMBF or 20MBABSM or 20MBAENT or 20MBAMKT or 20MBAFM or 20MBAIM or 20MBASC or 20MBATEC