Course Description
An applied textile marketing course that integrates textile product development, brand management, and global marketing. This course provides an overview of the global textile and apparel industries, their distribution channels and markets---with positioning the US textile, apparel, and retail industries in the global competitive environment. The course includes diverse textile end uses, including apparel, nonwovens, home textiles, transportation textiles and medical textiles. Development and implementation strategies of launching textile products in the global marketplace are analyzed.
Spring 2026
Instructors
Meeting Patterns
Classes Start:
January 12, 2026
Classes End:
April 28, 2026
Location:
02115 Textiles Complex
Class Days:
M W
Class Start Time:
10:15am
Class End Time:
11:30am
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: FTM 282 and Junior Standing or higher Requisite: FTM: Brand Concentration Only