Course Description
This course focuses on advertising and integrated brand promotions, spanning both traditional and digital media. Emphasis is on the brand. Includes development of marketing communications strategy and campaign materials, from consumer insight generation to creative execution.
Spring 2026
Instructors
Meeting Patterns
Classes Start:
January 12, 2026
Classes End:
April 28, 2026
Location:
01212 Nelson Hall
Class Days:
M W
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 Restriction: Poole College Majors