BUS 462
Marketing Research
Section: 601

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Spring 2026

Instructors

Meeting Patterns

Classes Start:
January 12, 2026
Classes End:
April 28, 2026
Distance Education:
Yes
Class Days:
[TBA]

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors