BUS 462
Marketing Research
Section: 003

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Spring 2026

Instructors

Meeting Patterns

Classes Start:
January 12, 2026
Classes End:
April 28, 2026
Location:
0G421 Nelson Hall
Class Days:
T H
Class Start Time:
8:30am
Class End Time:
9:45am

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors