Course Description
Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
December 2, 2025
Location:
01140 Nelson Hall
Class Days:
H
Class Start Time:
11:45am
Class End Time:
2:30pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
R: 20MBAMBF or 20MBABSM or 20MBAENT or 20MBAMKT or 20MBAFM or 20MBAIM or 20MBASC or 20MBATEC