Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Non-Std Tm
Through Spring 2028
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
October 24, 2025
Location:
Hybrid - Online and In-Person
Class Days:
[TBA]
Classes Start:
August 23, 2025
Classes End:
August 23, 2025
Location:
01120 Nelson Hall
Class Days:
S
Class Start Time:
8:30am
Class End Time:
12:30pm
Classes Start:
October 18, 2025
Classes End:
October 18, 2025
Location:
01120 Nelson Hall
Class Days:
S
Class Start Time:
8:30am
Class End Time:
12:30pm
Classes Start:
September 20, 2025
Classes End:
September 20, 2025
Location:
01120 Nelson Hall
Class Days:
S
Class Start Time:
8:30am
Class End Time:
12:30pm
Class Type:
Lecture
Credits:
2.00
Restrictions:
R: MBP, MBZ, or MRZ