Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
October 24, 2025
Location:
01130 Nelson Hall
Class Days:
T H
Class Start Time:
11:45am
Class End Time:
1:00pm
Class Type:
Lecture
Credits:
2.00
Restrictions:
Master of Business Administration (Full-time) Majors Only