COM 474

Artificial Intelligence in Strategic Communication

Section: 601

Course Description

Artificial Intelligence in Strategic Communication explores the intersection of artificial intelligence and strategic communication, examining how AI technologies are reshaping various facets of the communication field. Students will investigate AI's current and potential future impacts on public relations, advertising, journalism, and other communication disciplines, while also considering the ethical, legal, and societal implications of AI. The course emphasizes both theoretical knowledge and practical skills, preparing students for the evolving landscape of AI-augmented communication through hands-on exercises, case studies, and real-world applications.