BUS 462
Marketing Research
Section: 002

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Fall 2025

Instructors

Meeting Patterns

Classes Start:
August 18, 2025
Classes End:
December 2, 2025
Location:
01212 Nelson Hall
Class Days:
M W
Class Start Time:
3:00pm
Class End Time:
4:15pm

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors